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The 4th Industrial Revolution is already here. The firms and organisations leading the way, "surfing the wave of 4IR", gain disproportionately high returns. In this video I provide a quick overview of the four industrial revolutions; highlighting why 'Industrial Revolutions' are so important. Much more than just technology adoption, they represent periods of profound reshaping of societies, the distribution of wealth and our relationship with the environment. It's critical that we embrace the 4th industrial revolution in order to achieve outcomes for society and the environment that are sustainable.