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The 2nd Axiom of organisations that out-perform in 4th Industrial Revolution is their ability to drive growth, in good times and bad! Growth is a key part of their pursuit of PURPOSE. If the desire to achieve purposeful impact is strong, then they are hungry to grow, as the ability of the firm to make a difference increases as it grows. Rapid growth requires overcoming internal conflicts and external challenges, which requires that the managers, collectively and individually, seek to 'win together'. To think ambidextrously, simultaneously pursuing seemingly conflicting goals, delivering the required results today whilst preparing for better performance tomorrow. The organisation must also be energised by constant evolution, embracing the adoption of suitable new technologies, operational and managerial approaches; momentum building momentum. There must be an expectation for change, a mindset to 'never-settle' and an explicit doctrine for living in change that is an important part of the distinctive culture of the organisation.