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The 1st Axiom of organisations that out-perform in 4th Industrial Revolution is their ability to build their Dynamic Capacity. The Dynamic Capacity of the organisation is a leading indicator of its future performance. The Dynamic Capacity is the product of 3 sets of capabilities of the organisation; (1) The ability to 'Sense & Make Sense' of the unknown, ambiguous, unfolding future, (2) The ability to 'Seize & Replicate' opportunities and solutions in one part of the organisation and then to quickly apply elsewhere, (3) The ability to 'Reposition & Reconfigure' to morph the marketspaces in which it operates and to adapt the activities and assets that it manages internally or externally; building and maintaining options so as to have the flexibility to adjust in a timely manner as the future unfolds. edit.